B. Son for Spring

B. Son is one of my favorite menswear lines. I actually prefer it to SF-based designer Rebecca Beeson's eponymous womenswear label. Any of you boys who've worn (or any of you ladies who've borrowed) this stuff can attest to the fact that it's hard to find anything as soft, plush, or more comfortable than their tees and hoodies. They somehow manage to look as good as they feel. Some new Spring items:


B. Son San Francisco Knit Button Hoodie, $195 @ Tobi.


The popular ribbed hoodie is now available in blue for Spring. B. Son San Francisco Ribbed Zip Hoodie, $143 @ Tobi.


They've also recently launched B. Son Organics, featuring organic supima cotton. B. Son Organics Stripe Scoop Neck Tank, $70 @ Tobi.
Photo credit: www.tobi.com