Thursday, May 5, 2011

La Bonne Chance: Julia Leach Turns Her Genius Into a Brand

I recently stumbled upon Chance, a new-ish brand from advertising/editorial/fashion world veteran and Julia Leach, via T Magazine's profile on her new Nolita pop-up. Not only does the website serve as retail portal for her lovely, simple basics and pitch-perfect accessories, but it also features an amazing blog that has instantly catapulted itself to my must-reads. Menswear is coming soon, and I can't wait to see how her style translates.

Her imagery perfectly captures the languorous mood of summer and has me dreaming of weekend escapes:

The summer-perfect denim beach shorts the model is wearing can be yours for $42.

Lazy summer lounging . . .

Also love:

The perfectly bleached canvas Touquet day tote, $135.

The crisp cotton striped pajama set, $145.

A nautical, knotted rope accent, the fruit of a Lizzie Fortunato collab, $155.

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