Thursday, February 25, 2010

Doo.ri Does it Right with Under.ligne

I've been a fan of Doo-ri Chung since the debut of her semi-eponymous label at New York Fashion Week for Spring/Summer 2005, and I clearly remember the moment I first glimpsed one of her gorgeously crafted pieces in the flesh. I was working at a boutique in San Francisco that year, and my coworkers and I were busy putting the latest fall shipment out on the floor. A collective gasp escaped from us when we discovered among the merchandise a cropped tweed jacket with oversized buttons,  beautifully embellished at the sleeves with crystalline beading.  It retailed for over $1,000 so owning it was but a wistful dream. Fast forward to 2009, when Ms. Chung cured me of that heartbreak by launching under.ligne, a diffusion line that offers the same play on proportions, deft draping, and distinctive design details that first won me over, but at a much friendlier price point. Some items I'm currently crushing on:

A sheer, whisper-thin draped cardi, $325 @ under.ligne. Available in cream or black.

Love the cutout detail on the Harness Tank Top, $165 @ Tobi.

A sculpted, stretch mini that's both cozy and chic. Knit Mini Skirt, on sale for $100 (was $245) @under.ligne.

And just for old time's sake, here's the doo.ri jacket that broke my heart:

1, 2, 4)


  1. Omg was that at Beau? I think I remember it, you showed it to me in the window there. I love the black tank.

  2. suspiciously reminiscent of the Narciso Rodriguez S10 runway look available here:

  3. @ KT: It was! Seems like ages ago.

    @ Anonymous: Whoa, you're right. I like both!